Achieving better Association event management is an ongoing goal for most organizations This is because events represent a significant portion of non-dues revenue for many Associations.
A successful event process must focus on some key factors.
Filling the seats is a major objective in the drive toward better Association event management. Target revenue goals may not be met without a full house. Maximizing attendance means sending compelling invitations to potential attendees. Four ways to reach them are:
Social Media – Better Association event management means raising greater awareness via social media, especially for tech-savvy, younger members. Developing expertise within the organization for promotion via this channel will pay big dividends.
Email – These days, email suffers from a perception of obsolescence. Yet, rumors of its death are exaggerated. Professional audiences still rely on email as a crucial communication medium in their careers.
Regular mail – While digital channels dominate communication practice these days, good old-fashioned paper should not be ignored. A well-executed snail mail component can contribute admirably to the overall communication effort.
Members’ networks – Don’t forget to recruit your existing members as event promoters. For example, they can amplify social media posts to their networks to extend the organization’s communication reach.
Provide a Quality Experience for Attendees
Think of an event as a product that needs to satisfy customer needs. Satisfied customers will buy again and speak highly of the product brand to others. Planning and executing a compelling event does not only demand creativity from your team; all these efforts must be efficient to be effective. Better Association Event Management means providing better tools to support communication, collaboration and onsite efficiency in the drive to create a winning event.
Gather Feedback After Events
Event Management for Associations thrives on continuous improvement. Attendee feedback about all aspects of an event is crucial. This includes feedback about:
Gathering feedback and turning it into actionable information will provide invaluable insights into how to stage future events.