Keeping your digital content fresh is essential. It conveys a sense of the organization’s vitality and professionalism. “Tired” digital content suggests at best inefficiency and at worst a “don’t care” attitude. Any negative perceptions could be extended to the organization as a whole, damaging the brand.

Most organizations do not intend to show out-of-date digital content. Most likely, they suffer from ineffective content management software along with other technology concerns. 

If content management is outsourced, the cost of keeping content fresh could be slowing down updates.

If the organization utilizes content management software, two problems can occur. First, some CMS solutions have a steep learning curve. It takes time for employees to learn how to use it, resulting in fewer people knowing how to update digital content. Second, with lean staffing, the people available to learn and use the content management software poses an obstacle.