Major Donor Management & Engagement
Trusted By Leading Nonprofits









Key Features

Effective Board Management tools

Donor cultivation

Major Donor engagement

Donor Stewardship

Personalized communication

At-a-glance reports
Affnetz Integration for More Robust Major Donor Management & Engagement
Identify
Cultivate
Solicit
Stewardship

Testimonials
Our Trusted Clients
FAQs
- Stakeholder Connectedness
- Websites lacking fresh information
- Information about other Stakeholders such as Donors, Volunteers, Board of Directors, and Beneficiaries
- Event Management
- Feedback mechanisms
- Collaboration tools
- Engagement of Sponsors and Advertisers
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Research shows Nonprofit chapters often collaborate for two reasons:
First, it is an opportunity to reduce costs on things such as real estate, IT, Software, CMS, CRM, programs, and fees.
Second, some Nonprofits are exploring options for down-sizing or collaborating with other local, national, or international chapters of your Nonprofit or any other organization.
Also, Nonprofits collaborate with other organizations such as Chambers and Businesses to promote the Nonprofit’s Mission.
Your Nonprofit and other organizations that are using Affnetz have automatic compatibility for Inter-organizational sharing of data, projects, committees, and events.
The Affnetz Platform helps in cost savings, efficiency, better sponsor relationships, and new revenue generation from stakeholders such as Donors, Volunteers, Board of Directors, and in some cases from the Nonprofit’s core beneficiaries, event sponsors, and advertisers.
All modules can be securely integrated with a signed agreement between your Nonprofit and any other chapters, organizations using the Affnetz Solution.
All Affnetz modules can be securely integrated with a signed agreement between your organization and any other organizations using the Affnetz solution.
For Volunteers: enhanced collaboration and communication features of affnetz help clarify expectations for their volunteer duties and improve coordination to make optimal use of their time and talent.
Affnetz provides these important stakeholders with tools to increase the value of their contributions. It increases the “stickiness,” thus enhancing their commitments, service, and volunteer efforts. Stakeholders are reluctant to leave because it means giving up valuable benefits the Platform offers, including losing interaction opportunities and accumulated data.
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- Integration with the affnetz
- Database/CRM system which allows smooth dues processing and timely issuance of dues reminders. This avoids missed revenue opportunities.
- Integration with the affnetz Event Management System provides fast and easy payment processing for events.
- Advertising revenue is enhanced because all the emails and web/mobile content display the logo, name, and hyperlink to the advertiser’s website in various sizes of your choice based on the sponsor-level.
- Revenue from sponsors is optimized with increased communication and payment processing to more closely collaborate with these critical stakeholders.
- Stakeholders such as Donors, Volunteers, Board of Directors, and the Nonprofit’s Core Beneficiaries can post/react to content in the app. By providing them with tools to create content, it empowers them to be your brand ambassadors.
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- Comprehensive Stakeholders /donor/volunteer database
- Log all interactions with stakeholders– emails, phone calls, marketing campaigns
- Track stakeholders commitments, donations, and renewals
- Marketing automation – manage marketing programs including email campaigns with tracking
- Interfaces with Intuit QuickBooks® to log all payments and refunds including promo or sponsor code integration
- Tags on Stakeholder entries (e.g., identify Donors, Volunteers, Board of Directors, to serve on committees)
- Allows Stakeholders and non-Stakeholders (guest) listings Event attendees are added to the database when they register, which allows this information to be used for recruiting new Stakeholders.
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The affnetz Customer Relation Management (CRM) system supports a full-featured native e-mail campaign capability.
E-mail campaigns can be tailored to Stakeholder segments and sub-segments
- Campaign evaluation
- Managing and segmenting lists for targeted marketing
- Measure results across channels
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Affnetz Major Donor Management & Engagement Read More
While all donors are important, Nonprofits must concentrate most of their fundraising efforts on working with major donors and major donor prospects. Affnetz Major Donor allows you to focus on the 5% of your donors that contribute up to 95% of your Nonprofit’s fundraising revenue.
Unfortunately, the phrase “out of my out of sight” is particularly true regarding fundraising. This is also true when Nonprofit staff has to create and run queries among all their donors to identify and analyze their Nonprofit’s major donors and major donor prospects. These records are buried in the CRM.
There’s got to be a better way. Fortunately – there is a better way!
With Affnetz Major Donor, you can designate a donor or prospect in Affnetz CRM as a Major Donor. You press a button to add the record to your Major Donor stakeholder group. Your Major Donors are still a part of your Donors’ stakeholder group, which is important as you want to manage and engage all donors.
Once a designated donor joins the Major Donor stakeholder group, engaging in the moves management process is much easier. Your Nonprofit’s team has access to an array of data – all at their fingertips. This is essential as you must focus on the 5% of donors that generate up to 95% of your Nonprofit’s fundraising revenue.
Of particular use, you can track each Major Donor through each and all parts of the fundraising cycle. At a glance, you can view every Major Donor in Identification, Cultivation, Solicitation, and Stewardship.
INSERT FUNDRAISING CYCLE HERE
The system also tracks how long each Major Donor has been in a particular phase. This management tool is actually used for engagement as it helps you stay on top of the moves management process as you strive to engage and move each Major Donor through the fundraising cycle.
You can also use Affnetz Comprehensive Reports to create a regular report highlighting which Major Donors have been in a particular phase the longest. This helps you keep from overlooking any Major Donors. For example, your report tells you which Major Donors have been in Cultivation for more than three months. It’s time to engage that Major Donor!
It’s all about engagement! You can also create custom reports to keep you updated on the percentage of donors in each phase of the fundraising cycle. This helps you ensure your CRM is helping you manage your Major Donors and providing you with the data you need to engage Major Donors.
By breaking out your Major Donors into their own stakeholder groups, you can view all recent touchpoints in one place. This is vital for Executive Directors who need to stay updated on the engagement of all Major Donors. You could also configure your Affnetz Dashboard with any recent Major Donor touchpoints and activity. Again, with upwards of 95% of your Nonprofit’s fundraising revenue coming from 5% of your donor base, it pays to monitor these key metrics, and the Affnetz Dashboard provides this data daily and dynamically.
With Affnetz Email Marketing, you can easily message some or all of your Major Donors with ease. You can also track the opens and click-throughs of each Major Donor, which helps you as you strive to find better ways to engage Major Donors.
Running a fundraising campaign is much easier when staff and fundraising volunteers know who the Major Donors are, without having to run numerous queries to get a list. You can use Affnetz Robust Task Management to assign, manage, and monitor all tasks related to your Major Donors. This is particularly helpful when managing volunteers who are assigned Major Donors for Cultivation, Solicitation, and Stewardship.