Major Donor Management & Engagement
While all donors are important, Nonprofits benefit strongly by cultivating Major Donors. Affnetz Major Donor Management & Engagement allows you to focus on the 5% of your donors that contribute up to 95% of your Nonprofit’s fundraising revenue.
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Key Features of Donor Management Software for Nonprofits
Affnetz tracks the potential donor from one step to the next. In addition, it features a full-featured reporting capability that allows Nonprofit leaders to see the status and predicted outcomes of the process.
Effective Board Management tools
Major Donor engagement
Affnetz Integration for More Robust Major Donor Management & Engagement
The first step in successfully managing Major Nonprofit Donors is to well…identify them. One way to find major donors is to leverage the Nonprofit’s existing networks. This can be accomplished by recruiting board members and current major donors to reach out to their networks. These ambassadors of the Nonprofit should be given clear direction on the type of people targeted and how best to approach them. The Affnetz Board Management and other Stakeholder Management modules provide robust tools to support this effort.
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FAQ's for Major Donor Management Software for Nonprofits
After you determine who your major donors are, you need to figure out how you treat them differently than your regular donors. You only have so much time, and the extra focus on major donors will pay off. One metric is to reach out and ‘touch’ each major donor once per month, and to try to meet face-to-face with major donors when possible (at least once per year). You don’t remove them from your mailing list (unless they’ve opted out of course), but you don’t rely on email to do all your communication. Keeping track of your major donors with a donor management software is yet another sustainable strategy.
Systems are better than intentions, and it’s best to use donor management software to manage your major donors. You can create a user-defined field to identify a donor as a major donor, then track your communications and tasks related to each major donor.
Don’t rely on email – get out of the office and meet face-to–face with major donors whenever possible. You also want to ensure you are using their preferred method of communication (e.g. snail mail to my office, phone my assistant, no phone calls, etc.). Realize that 95% of major donors most likely don’t know nearly as much about your Nonprofit as you think they do. Don’t assume anything! Ask questions and this will allow them to talk and you can become more responsive in your communications with them. Use a reliable donor management software to maintain efficiency and keep track of communications.
Affnetz Donor Management Software for Nonprofits Read More
While all donors are important, Nonprofits must concentrate most of their fundraising efforts on working with major donors and major donor prospects. Affnetz Major Donor allows you to focus on the 5% of your donors that contribute up to 95% of your Nonprofit’s fundraising revenue.
Unfortunately, the phrase “out of my out of sight” is particularly true regarding fundraising. This is also true when Nonprofit staff has to create and run queries among all their donors to identify and analyze their Nonprofit’s major donors and major donor prospects. These records are buried in the CRM.
There’s got to be a better way. Fortunately – there is a better way!
With Affnetz Donor Management Software for nonprofits you can designate a donor or prospect in Affnetz CRM as a major donor. You press a button to add the record to your major donor stakeholder group. Your major donors are still a part of your donors’ stakeholder group, which is important as you want to manage and engage all donors.
Once a designated donor joins the major donor stakeholder group, engaging in the moves management process is much easier. Your Nonprofit’s team has access to an array of data – all at their fingertips. This is essential as you must focus on the 5% of donors that generate up to 95% of your Nonprofit’s fundraising revenue.
Of particular use, you can track each major donor through each and all parts of the fundraising cycle. At a glance, you can view every major donor in identification, cultivation, solicitation, and stewardship.
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The system also tracks how long each major donor has been in a particular phase. This management tool is actually used for engagement as it helps you stay on top of the moves management process as you strive to engage and move each major donor through the fundraising cycle.
You can also use Affnetz Comprehensive Reports to create a regular report highlighting which major donors have been in a particular phase the longest. This helps you keep from overlooking any major donors. For example, your report tells you which major donors have been in cultivation for more than three months. It’s time to engage that major donor!
It’s all about engagement! You can also create custom reports to keep you updated on the percentage of donors in each phase of the fundraising cycle. This helps you ensure your CRM is helping you manage your Major Donors and providing you with the data you need to engage major donors.
By breaking out your major donors into their own stakeholder groups, you can view all recent touchpoints in one place. This is vital for executive directors who need to stay updated on the engagement of all major donors. You could also configure your Affnetz Dashboard with any recent major donor touchpoints and activity. Again, with upwards of 95% of your Nonprofit’s fundraising revenue coming from 5% of your donor base, it pays to monitor these key metrics, and the Affnetz Dashboard provides this data daily and dynamically.
With Affnetz Email Marketing, you can easily message some or all of your major donors with ease. You can also track the opens and click-throughs of each major donor, which helps you as you strive to find better ways to engage major donors.
Running a fundraising campaign is much easier when staff and fundraising volunteers know who the major donors are, without having to run numerous queries to get a list. You can use Affnetz Robust Task Management to assign, manage, and monitor all tasks related to your major donors. This is particularly helpful when managing volunteers who are assigned to major donors for cultivation, solicitation, and stewardship.