Major Donor Management & Engagement

No Forced Demos. No Hidden Costs. No Contracts.

While all donors are important, Nonprofits benefit strongly by cultivating Major Donors. Affnetz Major Donors allows you to focus on the 5% of your donors that contribute up to 95% of your Nonprofit’s fundraising revenue.

Trusted By Leading Nonprofits

Key Features

Affnetz tracks the potential donor from one step to the next. In addition, it features a full-featured reporting capability that allows Nonprofit leaders to see the status and predicted outcomes of the process.

Affnetz Integration for More Robust Major Donor Management & Engagement

Identify

The first step in successfully managing Major Nonprofit Donors is to well…identify them. One way to find major donors is to leverage the Nonprofit’s existing networks. This can be accomplished by recruiting Board Members and current Major Donors to reach out to their networks. These ambassadors of the Nonprofit should be given clear direction on the type of people targeted and how best to approach them. The Affnetz Board Management and other Stakeholder Management modules provide robust tools to support this effort.

Cultivate

Step two is to cultivate the potential donor. This is the time when trust is built between the potential donor and the Nonprofit. The prospect may be invited to speak at an event, consult on important Nonprofit issues or participate in projects directly bearing on the Nonprofit’s mission.

Solicit

Once sufficient trust has been built, then the Nonprofit can ask for a donation. Since trust has been created, the request is more likely to be successful. Even if the request is turned down, the trust-building actions need to continue. Ongoing engagement of high net worth individuals can heighten the Nonprofit’s good name in the community.

Stewardship

Once a donation has been received, the work to maintain a long-term relationship continues. This is an ongoing phase that aims to retain a good relationship with Major Donors over the longest possible time period.

Testimonials

The commitment by Affnetz to serve others, in helping us to serve others, has been very valuable. It’s an inspiration to have a company that is really dedicated to helping the Nonprofits to succeed.

I love all of the aspects with Affnetz in that it has that all-in-one, one-stop feeling.

What I appreciate about Affnetz is that they are vested in the success of their clients

Our Trusted Clients

FAQs

1. How does Affnetz help my Nonprofit stakeholders such as Donors, Volunteers, Board of Directors, and core Beneficiaries feel more engaged?

In a survey of Nonprofit organizations* respondents reported: Only 43% of donors made repeat gifts in the following year. Also, in our experience, less than 30% of volunteers return to serve year over year. Fundraising effectiveness and volunteer operations success over the long term depends on nurturing relationships with these and other Stakeholders to keep them coming back year after year. Nonprofits are under pressure to improve their Stakeholders’ experiences in several critical areas including:

Stakeholder Connectedness
Websites lacking fresh information
Information about other Stakeholders such as Donors, Volunteers, Board of Directors, and Beneficiaries
Event Management
Feedback mechanisms
Collaboration tools
Engagement of Sponsors and Advertisers

However, many Nonprofits rely on an array of standalone technical Solutions that do not allow them to provide the best experience for Stakeholders. Affnetz provides an affordable, integrated SaaS (Software as a Service) Platform that handles all your critical processes. Nonprofits can save time and money while delivering a superior experience for Stakeholders. * 2019 Fundraising Effectiveness Survey Report, The Fundraising Effectiveness Project – 2019 FUNDRAISING EFFECTIVENESS SURVEY REPORT

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2. How does Affnetz support collaboration within my Nonprofit?

Affnetz supports collaboration in multiple ways. For example, the Affnetz Intranet and Project Management module provides a collaboration Platform that your Stakeholders such as Donors, Volunteers, Board of Directors, Core Beneficiaries, and staff can use as a knowledge base, share files, and coordinate activities. Another example is the Affnetz social media dashboard. It enables your Stakeholders to build and leverage close professional relationships with other Stakeholders and event attendees. Stakeholders can create a post, share an update or comment on an existing update/post.

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3. My Nonprofit wants to collaborate with other organizations to raise awareness of our Mission. How can Affnetz support collaboration between our Nonprofit, other local, national, or international chapters of our Nonprofit or other organizations on joint initiatives or projects?

Research shows Nonprofit chapters often collaborate for two reasons:

First, it is an opportunity to reduce costs on things such as real estate, IT, Software, CMS, CRM, programs, and fees.

Second, some Nonprofits are exploring options for down-sizing or collaborating with other local, national, or international chapters of your Nonprofit or any other organization.

Also, Nonprofits collaborate with other organizations such as Chambers and Businesses to promote the Nonprofit’s Mission.

Your Nonprofit and other organizations that are using Affnetz have automatic compatibility for Inter-organizational sharing of data, projects, committees, and events.

The Affnetz Platform helps in cost savings, efficiency, better sponsor relationships, and new revenue generation from stakeholders such as Donors, Volunteers, Board of Directors, and in some cases from the Nonprofit’s core beneficiaries, event sponsors, and advertisers.

All modules can be securely integrated with a signed agreement between your Nonprofit and any other chapters, organizations using the Affnetz Solution.

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4. Due to cost-cutting reasons, we need to share IT, Member, Volunteer, Sponsor, and resources with other chapters. How does Affnetz help?

All Affnetz modules can be securely integrated with a signed agreement between your organization and any other organizations using the Affnetz solution.

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5. How can affnetz help in Donation renewals and Volunteer commitments?

For Donors: affnetz can support increased engagement with your organization. Frequent communication with donors can reduce attrition and reinforce their commitment to the organization’s Mission.

For Volunteers: enhanced collaboration and communication features of affnetz help clarify expectations for their volunteer duties and improve coordination to make optimal use of their time and talent.

Affnetz provides these important stakeholders with tools to increase the value of their contributions. It increases the “stickiness,” thus enhancing their commitments, service, and volunteer efforts. Stakeholders are reluctant to leave because it means giving up valuable benefits the Platform offers, including losing interaction opportunities and accumulated data.

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6. How can affnetz help current or potential Stakeholders (Donors, Volunteers, Board of Directors, Beneficiaries) prove ROI for renewing their commitment to my Nonprofit?

The affnetz SaaS Solution provides multiple benefits. Stakeholders can cite as proof of a positive ROI and increased opportunity to promote the Nonprofit’s Mission. Stakeholders sharing social media updates about their specialized area of work, and community engagement help them become brand ambassadors for your Nonprofit.

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7. How can affnetz help my Nonprofit solve problems in generating new Donation and Sponsor revenue?

affnetz modules ensures efficient handling of Nonprofit financial flows. Affnetz does away with these manual tasks, which means you can redeploy precious resources to help with other critical tasks. This results in improved ROI and eliminates human error. Integrations to Intuit QuickBooks® include:

Integration with the affnetz
Database/CRM system which allows smooth dues processing and timely issuance of dues reminders. This avoids missed revenue opportunities.
Integration with the affnetz Event Management System provides fast and easy payment processing for events.
Advertising revenue is enhanced because all the emails and web/mobile content display the logo, name, and hyperlink to the advertiser’s website in various sizes of your choice based on the sponsor-level.
Revenue from sponsors is optimized with increased communication and payment processing to more closely collaborate with these critical stakeholders.
Stakeholders such as Donors, Volunteers, Board of Directors, and the Nonprofit’s Core Beneficiaries can post/react to content in the app. By providing them with tools to create content, it empowers them to be your brand ambassadors.

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8. Does affnetz have a centralized Stakeholders (Donors, Volunteers, Board of Directors, Beneficiaries) database?

Affnetz has a comprehensive Stakeholders database functionality that allows your Nonprofit to capture a robust set of Stakeholders data. The database includes a complete Customer Relation Management (CRM) system to help you keep detailed tabs on the health of your stakeholders. The affnetz CRM function allows the organization to have a complete view of actions that build and sustain the health of the member base. FEATURES

Comprehensive Stakeholders /donor/volunteer database
Log all interactions with stakeholders– emails, phone calls, marketing campaigns
Track stakeholders commitments, donations, and renewals
Marketing automation – manage marketing programs including email campaigns with tracking
Interfaces with Intuit QuickBooks® to log all payments and refunds including promo or sponsor code integration
Tags on Stakeholder entries (e.g., identify Donors, Volunteers, Board of Directors, to serve on committees)
Allows Stakeholders and non-Stakeholders (guest) listings Event attendees are added to the database when they register, which allows this information to be used for recruiting new Stakeholders.

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9. How does affnetz support outbound mail campaigns to Stakeholders such as Donors, Volunteers, Board of Directors, and the Nonprofit’s core beneficiaries?

The affnetz Customer Relation Management (CRM) system supports a full-featured native e-mail campaign capability.

E-mail campaigns can be tailored to Stakeholder segments and sub-segments

10. How does the affnetz CRM work?

affnetz member/donor/volunteer database. Data can be input and referenced from a computer or smartphone. Second, permissions to the database can be tailored by the administrator, depending on the requirements of the user. Staff would have full access to the database. Members would be able to access the data to support their ongoing networking and communication activities. Third, the staff would be able to handle master data management to ensure the integrity of the data. They make sure the data is clean and up to date. Fourth, the CRM module provides email campaign management, which enables workflow from the initial campaign concept through build, test, deployment, and post-campaign analysis. It also allows control of multiple lists for segmentation. Fifth, the affnetz CRM provides analytics tools to make sense of the database contents for decision making in such efforts as

Campaign evaluation
Managing and segmenting lists for targeted marketing
Measure results across channels

Sixth, lead generation and follow-up tracking for prospective members and current members. This allows assessment of member behavior in the quest to provide innovative engagement opportunities.

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Affnetz Major Donor Management & Engagement Read More

While all donors are important, Nonprofits must concentrate most of their fundraising efforts on working with major donors and major donor prospects. Affnetz Major Donor allows you to focus on the 5% of your donors that contribute up to 95% of your Nonprofit’s fundraising revenue.
Unfortunately, the phrase “out of my out of sight” is particularly true regarding fundraising. This is also true when Nonprofit staff has to create and run queries among all their donors to identify and analyze their Nonprofit’s major donors and major donor prospects. These records are buried in the CRM.
There’s got to be a better way. Fortunately – there is a better way!
With Affnetz Major Donor, you can designate a donor or prospect in Affnetz CRM as a Major Donor. You press a button to add the record to your Major Donor stakeholder group. Your Major Donors are still a part of your Donors’ stakeholder group, which is important as you want to manage and engage all donors.
Once a designated donor joins the Major Donor stakeholder group, engaging in the moves management process is much easier. Your Nonprofit’s team has access to an array of data – all at their fingertips. This is essential as you must focus on the 5% of donors that generate up to 95% of your Nonprofit’s fundraising revenue.
Of particular use, you can track each Major Donor through each and all parts of the fundraising cycle. At a glance, you can view every Major Donor in Identification, Cultivation, Solicitation, and Stewardship.
INSERT FUNDRAISING CYCLE HERE
The system also tracks how long each Major Donor has been in a particular phase. This management tool is actually used for engagement as it helps you stay on top of the moves management process as you strive to engage and move each Major Donor through the fundraising cycle.
You can also use Affnetz Comprehensive Reports to create a regular report highlighting which Major Donors have been in a particular phase the longest. This helps you keep from overlooking any Major Donors. For example, your report tells you which Major Donors have been in Cultivation for more than three months. It’s time to engage that Major Donor!
It’s all about engagement! You can also create custom reports to keep you updated on the percentage of donors in each phase of the fundraising cycle. This helps you ensure your CRM is helping you manage your Major Donors and providing you with the data you need to engage Major Donors.
By breaking out your Major Donors into their own stakeholder groups, you can view all recent touchpoints in one place. This is vital for Executive Directors who need to stay updated on the engagement of all Major Donors. You could also configure your Affnetz Dashboard with any recent Major Donor touchpoints and activity. Again, with upwards of 95% of your Nonprofit’s fundraising revenue coming from 5% of your donor base, it pays to monitor these key metrics, and the Affnetz Dashboard provides this data daily and dynamically.
With Affnetz Email Marketing, you can easily message some or all of your Major Donors with ease. You can also track the opens and click-throughs of each Major Donor, which helps you as you strive to find better ways to engage Major Donors.

Running a fundraising campaign is much easier when staff and fundraising volunteers know who the Major Donors are, without having to run numerous queries to get a list. You can use Affnetz Robust Task Management to assign, manage, and monitor all tasks related to your Major Donors. This is particularly helpful when managing volunteers who are assigned Major Donors for Cultivation, Solicitation, and Stewardship.

Major Donor Management & Engagement

Trusted By Leading Nonprofits

Key Features

Affnetz Integration for More Robust Major Donor Management & Engagement

Identify

Cultivate

Solicit

Stewardship

Testimonials

FAQs

Try Major Donor Management & Engagement For Free

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