Major Donor Management & Engagement

No Forced Demos. No Hidden Costs. No Contracts.

While all donors are important, Nonprofits benefit strongly by cultivating Major Donors. Affnetz Major Donor Management & Engagement allows you to focus on the 5% of your donors that contribute up to 95% of your Nonprofit’s fundraising revenue.

Trusted By Leading Nonprofits

Key Features of Donor Management Software for Nonprofits

Affnetz  tracks the potential donor from one step to the next. In addition, it features a full-featured reporting capability that allows Nonprofit leaders to see the status and predicted outcomes of the process.

Effective Board Management tools

Donor cultivation

Major Donor engagement

Donor Stewardship

Personalized communication

At-a-glance reports

Affnetz Integration for More Robust Major Donor Management & Engagement


The first step in successfully managing Major Nonprofit Donors is to well…identify them. One way to find major donors is to leverage the Nonprofit’s existing networks. This can be accomplished by recruiting board members and current major donors to reach out to their networks. These ambassadors of the Nonprofit should be given clear direction on the type of people targeted and how best to approach them. The Affnetz Board Management and other Stakeholder Management modules provide robust tools to support this effort.

Step two is to cultivate the potential donor. This is the time when trust is built between the potential donor and the Nonprofit. The prospect may be invited to speak at an event, consult on important Nonprofit issues or participate in projects directly bearing on the Nonprofit’s mission.
Once sufficient trust has been built, then the Nonprofit can ask for a donation. Since trust has been created, the request is more likely to be successful. Even if the request is turned down, the trust-building actions need to continue. Ongoing engagement of high net worth individuals can heighten the Nonprofit’s good name in the community.
Once a donation has been received, the work to maintain a long-term relationship continues. This is an ongoing phase that aims to retain a good relationship with Major Donors over the longest possible time period.
Donor Management Software for Nonprofits


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FAQ's for Major Donor Management Software for Nonprofits

Nonprofits vary wildly in how they define who is a major donor. For some Nonprofits a one-time gift >= $250+, while others might deem it >= $25,000. Way more important than who is a major donor, Nonprofits need to decide how they treat major donors differently than other donors. A good donor management software can help you with this objective.

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Don’t rely on email – get out of the office and meet face-to–face with major donors whenever possible. You also want to ensure you are using their preferred method of communication (e.g. snail mail to my office, phone my assistant, no phone calls, etc.). Realize that 95% of major donors most likely don’t know nearly as much about your Nonprofit as you think they do. Don’t assume anything! Ask questions and this will allow them to talk and you can become more responsive in your communications with them. Use a reliable donor management software to maintain efficiency and keep track of communications.

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There are major donors and there are also principal gift donors. Principal gifts are those gifts that are many times more than a typical major gift.

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