Major Donor Management & Engagement

While all donors are important, Nonprofits must concentrate most of their fundraising efforts on working with major donors and major donor prospects. Affnetz Major Donor allows you to focus on the 5% of your donors that contribute up to 95% of your Nonprofit’s fundraising revenue. 
Unfortunately, the phrase “out of my out of sight” is particularly true regarding fundraising. This is also true when Nonprofit staff has to create and run queries among all their donors to identify and analyze their Nonprofit’s major donors and major donor prospects. These records are buried in the CRM. 
There’s got to be a better way. Fortunately – there is a better way!
With Affnetz Donor Management Software for nonprofits you can designate a donor or prospect in Affnetz CRM as a major donor. You press a button to add the record to your major donor stakeholder group. Your major donors are still a part of your donors’ stakeholder group, which is important as you want to manage and engage all donors. 
Once a designated donor joins the major donor stakeholder group, engaging in the moves management process is much easier. Your Nonprofit’s team has access to an array of data – all at their fingertips. This is essential as you must focus on the 5% of donors that generate up to 95% of your Nonprofit’s fundraising revenue. 
Of particular use, you can track each major donor through each and all parts of the fundraising cycle. At a glance, you can view every major donor in identification, cultivation, solicitation, and stewardship. 
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The system also tracks how long each major donor has been in a particular phase. This management tool is actually used for engagement as it helps you stay on top of the moves management process as you strive to engage and move each major donor through the fundraising cycle. 
You can also use Affnetz Comprehensive Reports to create a regular report highlighting which major donors have been in a particular phase the longest. This helps you keep from overlooking any major donors. For example, your report tells you which major donors have been in cultivation for more than three months. It’s time to engage that major donor! 
It’s all about engagement! You can also create custom reports to keep you updated on the percentage of donors in each phase of the fundraising cycle. This helps you ensure your CRM is helping you manage your Major Donors and providing you with the data you need to engage major donors. 
By breaking out your major donors into their own stakeholder groups, you can view all recent touchpoints in one place. This is vital for executive directors who need to stay updated on the engagement of all major donors. You could also configure your Affnetz Dashboard with any recent major donor touchpoints and activity. Again, with upwards of 95% of your Nonprofit’s fundraising revenue coming from 5% of your donor base, it pays to monitor these key metrics, and the Affnetz Dashboard provides this data daily and dynamically. 
With Affnetz Email Marketing, you can easily message some or all of your major donors with ease. You can also track the opens and click-throughs of each major donor, which helps you as you strive to find better ways to engage major donors. 

Running a fundraising campaign is much easier when staff and fundraising volunteers know who the major donors are, without having to run numerous queries to get a list. You can use Affnetz Robust Task Management to assign, manage, and monitor all tasks related to your major donors. This is particularly helpful when managing volunteers who are assigned to major donors for cultivation, solicitation, and stewardship.