Major Donor Management & Engagement
While all donors are important, Nonprofits benefit strongly by cultivating Major Donors. Affnetz Major Donor Management & Engagement allows you to focus on the 5% of your donors that contribute up to 95% of your Nonprofit’s fundraising revenue.
Trusted By Leading Nonprofits
Key Features of Donor Management Software for Nonprofits
Affnetz tracks the potential donor from one step to the next. In addition, it features a full-featured reporting capability that allows Nonprofit leaders to see the status and predicted outcomes of the process.
Effective Board Management tools
Major Donor engagement
Affnetz Integration for More Robust Major Donor Management & Engagement
The first step in successfully managing Major Nonprofit Donors is to well…identify them. One way to find major donors is to leverage the Nonprofit’s existing networks. This can be accomplished by recruiting board members and current major donors to reach out to their networks. These ambassadors of the Nonprofit should be given clear direction on the type of people targeted and how best to approach them. The Affnetz Board Management and other Stakeholder Management modules provide robust tools to support this effort.
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FAQ's for Major Donor Management Software for Nonprofits
After you determine who your major donors are, you need to figure out how you treat them differently than your regular donors. You only have so much time, and the extra focus on major donors will pay off. One metric is to reach out and ‘touch’ each major donor once per month, and to try to meet face-to-face with major donors when possible (at least once per year). You don’t remove them from your mailing list (unless they’ve opted out of course), but you don’t rely on email to do all your communication. Keeping track of your major donors with a donor management software is yet another sustainable strategy.
Systems are better than intentions, and it’s best to use donor management software to manage your major donors. You can create a user-defined field to identify a donor as a major donor, then track your communications and tasks related to each major donor.
Don’t rely on email – get out of the office and meet face-to–face with major donors whenever possible. You also want to ensure you are using their preferred method of communication (e.g. snail mail to my office, phone my assistant, no phone calls, etc.). Realize that 95% of major donors most likely don’t know nearly as much about your Nonprofit as you think they do. Don’t assume anything! Ask questions and this will allow them to talk and you can become more responsive in your communications with them. Use a reliable donor management software to maintain efficiency and keep track of communications.