Another critical Beneficiary Management process concerns obtaining feedback from those receiving programs or services from your Nonprofit. While knowing the raw numbers regarding your organization’s giving, the real impact of that giving can only be experienced by those receiving aid. How do they feel your programs or services have helped them? How can you find this information? The only way is to ask the recipients themselves.
However, without Beneficiary Management Software, gathering this information from beneficiaries can be complicated.
Problems include:
- Third parties handle aid delivery and protect the privacy of Beneficiaries
- Recipients programs or services may be reluctant to discuss what they have received to protect their privacy, out of fear of authority figures or anxiety about jeopardizing future aid.
Despite these challenges, gaining feedback as part of a Beneficiary Management program serves as a primary way for Nonprofits to assess their effectiveness and to make changes to improve performance. Also, independent charity watchdogs like Charity Navigator plan to add Nonprofit rating criteria regarding beneficiary perception data collection.
Affnetz™ Beneficiary Management Software supports gathering beneficiary opinion data via the Affnetz™ Feedback and Survey feature. Campaign Management is not complete until feedback reveals beneficiary opinions about their experience.