Nonprofit Sponsor Management may be missing the mark if Nonprofit leaders view it as a one-way street. On that one-way street, the Nonprofit thinks it is the only partner benefiting from the relationship.
To be sure, Nonprofits seek out Sponsorships to raise money, receive product or in-kind donations, and recruit volunteers. Another benefit is association with a strong Sponsor brand can raise the Nonprofit’s brand recognition in the market.
Yet, it is a two-way street. While there may be a perception that some Sponsors are 100% altruistic, it’s rarely the case. Realistic Nonprofit Sponsor Management recognizes that Sponsors carefully consider the benefits that accrue to their organizations and brands. They also expect benefits from the relationship.
The benefits received by Sponsorship of a Nonprofit’s activities, events and programs could include: