Donors and volunteers are often the biggest cheerleaders of your Nonprofit. Peer-to-Peer fundraising campaigns not only enable them to generate revenue but further increases the loyalty of these dedicated stakeholders.
These campaigns take advantage of the enthusiasm of your volunteers and donors. They are committed to your organization’s mission. What better way to leverage that commitment than to create a “win-win-win” situation:
Win #1: Revenue for your organization
Win #2: New donors
Win #3: Deeper engagement with existing donors and volunteers.
With Affnetz Peer-to-Peer fundraising software your staff can easily set up and these type of campaigns. Donors and volunteers then access a user-friendly interface to create and run their personal campaigns.
Peer-to-peer campaigns leverage the credibility of your donors’ and volunteers’ personal and professional networks. This increases your organization’s reach in ways traditional fundraising rarely achieves.
Donors and volunteers can promote your organization’s mission in a personal, heartfelt way that motivates their family, friends and professional contacts to give more generously. Also, these campaigns bring in donations from people who may never previously given. Plus, as long as the fundraiser is associated with your organization, these donors will remain loyal because they connect their donation to their relationship with the fundraiser.