There are definitely social media benefits for Nonprofits. Nonprofit social media has become a primary way Nonprofits connect with Stakeholders and the community at large. According to Hootsuite, a global leader in social media management, there are several ways Nonprofits can leverage social media.
Promote Awareness
In seeking to accomplish its mission, a Nonprofit must communicate, educate and advocate. It must reach out to an audience of its existing stakeholders, potential stakeholders and the overall community to support the Nonprofit’s mission. Awareness can be raised via many channels, but today, Nonprofit social media provides a lot of bang for the buck because of the huge popularity of this growing medium.
Build Community
Another one of the social media benefits for Nonprofits is its ability to bring new people into the organization’s community and engage existing Stakeholders. Stakeholders who interact with others in the organization experience a feeling of belonging and a sense of common purpose. Efforts to leverage Nonprofit social media build bonds that promote deep Stakeholder commitment for the long run.
Inspire Action
Nonprofit social media calls to action can motivate Stakeholders and the greater community to give in the form of time, talent and treasure (financial) in support of the mission. The organization’s calls to action can be amplified via social media reposts and other sharing which not only extends reach but lends credibility.
Share Impact
Publicizing examples of “mission accomplished” via Nonprofit social media provides evidence of a successful organization to the community. Organizations perceived as successful attract more dollars, volunteers and goodwill.
Social media benefits for Nonprofits are plentiful. An organization that educates itself on best practices in this area will be rewarded with greater achievement of its mission.
