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Sneakerware Silos: How Standalone Software Harms Nonprofits

Sneakerware Silos How Standalone Software Harms Nonprofits

Nonprofit leaders sometimes don’t understand how standalone software harms Nonprofits. They have invested in “best-of-breed” software programs that meet their requirements. “So,” they ask, “what’s the problem?”

Nonprofit Software Integration may sound like so much technical jargon, but it is an important topic for Nonprofit leaders to understand. The fact is standalone software harms Nonprofits.

 

First, Some Background.

 ONE -A 2017 study reported that on a per-staff basis, large-sized Nonprofits spent the most on IT compared to other sized organizations:

 

TOTAL NONPROFIT BUDGET PER-STAFF IT SPEND

Very Large Nonprofit – Over $10 million $3,081

Large Nonprofit –          $5-$10million $5,016

Medium Nonprofit –     $1 – $5 million $3,468

Small Nonprofit –          Under $1 million $2,127

 

TWO – The same study found that Nonprofits spend more of their IT budgets on software than they do on hardware. 

THREE – Nonprofits often buy separate software for each major process:

  • Fundraising – Traditional campaigns and peer-to-peer campaigns
  • Donor management
  • Volunteer Management
  • Event management
  • CRM (Customer Relationship Management)
  • Feedback/Surveys
  • Task management
  • Website and mobile content management

 

These software programs might the “best-of-breed” but they rarely “talk” to each other. They are essentially “silos” of information. This is what Nonprofit software integration seeks to overcome. If such integration is absent, the Nonprofit suffers in several ways.

 

The Ways Standalone Software Hurts

 Manual Data Sharing

A big way that standalone software harms Nonprofits is the necessity of manually moving data between programs. This has been sarcastically described as “sneakerware” because of the image of a worker walking across a room with a flash drive full of data. A classic example is a donor fundraising event. All Donor records are in the Donor database. If this is not integrated with the Event Management software, a file must be exported from the Donor database and uploaded to the Event software. 

 

While this may not seem like a major chore, consider new donors added to the database after the original export. If these donors need to be added to the event invitation list, the export/upload cycle repeats constantly. 

 

This is just one example, but the more standalone software a Nonprofit uses, the more likely inefficient manual data sharing will occur. 

Manual data sharing also poses risks for the Nonprofit. Human error in the export/upload cycle can introduce duplicates or dropped records. This can raise costs (e.g. – unnecessary invitations mailed) and reduce revenue (e.g. – some donors not receiving an invitation).

 

Staff Must Learn Multiple Software Programs

Despite claims of user-friendliness, all software programs have a learning curve. The more software, the more learning curves. This inflicts a burden on hard-working Nonprofit staff workers who need to learn multiple programs to do their jobs. 

Once again, this shows that standalone software harms Nonprofits because too many learning curves present a risk to the organization. Cross-training challenges arise when too few employees are spread across too many standalone software programs. Employee turnover means knowledge walks out the door with few, if any, backup people left to run the software.

Employee morale also suffers because of multiple non-integrated software programs. The stress of having to learn and maintain too many programs puts an unreasonable burden on already busy staff members.

 

Multiple Standalone Programs Cost Too Much

Paying the price for each standalone software program can be an expensive proposition. But there is more than just direct software cost. There is the overall inefficiency imposed on the Nonprofit by the extra work noted above. This is a real cost to the organization. Add to this a different customer support number for each software program and the inefficiency quotient climbs to a dizzying level.

 

Seeking Integration

These problems clearly illustrate why standalone software harms Nonprofits. The natural solution to these problems is to acquire software that integrates multiple processes. For example, software that combines a Donor database and outbound email marketing. In this example, data flows in real-time from the database to the email function. This eliminates the export/upload cycle and allows employees to learn one software program. Also, in many cases, the cost may be less because one program is replacing two standalone products.

 

Knowing now why standalone software harms Nonprofits, leaders of these organizations need to find software vendors that offer integrated products. The benefits of moving to this type of software are too strong to pass up.

 

Rather than just investing in IT tools and resources, consider investing in “Software Experts” that work directly with you in effectively deploying tools to achieve your Mission.

 

To learn more, check out the Affnetz website at https://affnetz.com/ or feel free to connect with Pete Keers at [email protected]

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