Fundraising Goals and strategies

Fundraising Goals and Strategies For Nonprofit Organization

How Do You Develop Fundraising Goals and Strategies?

How does your nonprofit develop fundraising goals and strategies for the year? For example, the board wants to set a goal of $1,000,000. This is a nice goal – all those beautiful zeroes – but how will it be achieved?

In order to “back into” a fundraising goal, it’s essential to develop a chart that demonstrates how many donors are required, and at what giving levels, to raise $1,000,000. 

This chart would look something like this:

Number of Donors

Gift Amount

Total

1

$250,000

$250,000

2

$100,000

$200,000

4

$50,000

$200,000

10

$25,000

$250,000

40

$1,000

$40,000

70

$500

$35,000

100

$250

$25,000

 

 

$1,000,000

The chart keeps your fundraising goal “reality-based”, and demonstrates how important it will be to secure those top gifts which are essential to the success of achieving the goal. If you don’t want to use Excel, draw a pine tree or a pyramid on the back of a napkin and fill it in from there.

The next step, and this is vital, is to put names to numbers, as in – who you will ask at each gift level in terms of individual donors, foundations, and other funding sources? And just as important, how many propsects will be needed at each level to secure the number of gifts you need, because not everyone is going  to say “yes”!

Number of Donors

Number of Prospects Needed

Names of Prospects

Gift Amount

Total

1

3

 

$250,000 

$250,000 

2

8

 

$100,000 

$200,000 

4

15

 

$50,000 

$200,000 

10

35

 

$25,000 

$250,000 

40

85

 

$1,000 

$40,000 

70

120

 

$500 

$35,000 

100

250

 

$250 

$25,000 

227

516

 

 

$1,000,000 

The last step is to capture this forecast in your nonprofit software. Why would you go to this much trouble and have this forecast live in Excel, then jump back and forth from your database to this report. With Affnetz, you can easily create user-defined-fields to track prospects and proposed gift amounts. This data is vital as you tailor communications and outreach to prospects, and involve fundraising volunteers. You can also generate automated reports throughout the year to track the progress of your fundraising efforts and share the reports with board members and fundraising volunteers.

Related Article: Boosting Nonprofit Revenue: Bring In More Dollars

Scroll to Top