Associations and Chambers: The Secret to Engagement with Your Members.
Support outbound mail campaigns to Members via the affnetz Customer Relation Management (CRM) system.
How does the affnetz CRM work?
ONE – Data is captured and stored in the affnetz member database.
TWO – Permissions to the database can be tailored by the administrator, depending on the requirements of the user.
THREE – the staff would be able to handle master data management to ensure the integrity of the data.
FOUR- The CRM module provides an email campaign management which also allows control of multiple lists for segmentation.
FIVE – The affnetz CRM provides analytics tools to make sense of the database contents for decision making in such efforts as campaign evaluation.
SIX – lead generation and follow-up tracking for prospective members and current members. This allows assessment of member behavior in the quest to provide innovative engagement opportunities.