Event Management for Associations is a critical process all such organizations seek to improve. This is because events represent a significant portion of non-dues revenue for many organizations.
A successful event process must focus on some key factors.
Maximize attendance
Filling the seats is a major objective of Event Management for Associations. Target revenue goals cannot be met without a full house. Maximizing attendance means sending compelling invitations to potential attendees. Four ways to reach them are:
Social Media – Event Management for Associations means, raising awareness via social media is a must, especially for tech-savvy, younger members. Developing expertise within the organization for promotion via this channel will pay big dividends.
Email – These days, email suffers from a perception of obsolescence. Yet, rumors of its death are exaggerated. Professional audiences still rely on email as a crucial communication medium in their careers.
Regular mail – While digital channels dominate communication practice these days, good old-fashioned paper should not be ignored. A well-executed snail mail component can contribute admirably to the overall communication effort.
Members’ networks – Don’t forget to recruit your existing members as event promoters. For example, they can amplify social media posts to their networks to extend the organization’s communication reach.
Provide a quality experience for attendees
Think of an event as a product that needs to satisfy customer needs. Satisfied customers will buy again and speak highly of the product brand to others. Planning and executing a compelling event does not only demand creativity from your team; all these efforts must be efficient to be effective. Excellent Event Management for Associations means providing tools to support communication, collaboration and onsite efficiency in the drive to create a winning event.
Gather feedback after events
Ongoing Event Management for Associations thrives on continuous improvement. Attendee feedback about all aspects of an event is crucial. This includes feedback about:
Promotion
Registration
Onsite experience
Post-event information and activity
Gathering feedback and turning it into actionable information will provide invaluable insights into how to stage future events.
Executing well on these three key factors of Event Management for Associations will result in better events that will in turn increase revenue and boost the Association’s brand.
