How can technology improve Association Member engagement?
Among the things Association Members expect from their membership are opportunities for:
Associations can support these opportunities with strategically deployed technology tools.
A foundational part is a Member database and accompanying CRM (Customer Relationship Management System.) This database has information about current and prospective Members. From here, all administrative and marketing functions can draw from a single source of truth. For example, all email marketing campaigns depend on this database. This is key factor in answering the question of how can technology improve Association Member engagement.
Networking is all about connecting and communicating. Associations can provide technology tools to support both of these.
Members seek to learn more about their profession or the Association’s Mission. In doing so, they enhance their careers or understand more deeply the issues championed by the organization. Technology can support education in several ways.
Members want to contribute service to the organization. They also want to feel their service efforts are effective. Technology can assist in making this a reality.
Associations that deploy appropriate technology to support key processes can expect to see improvements in Member engagement.